Fritz Coffee Company

"More than just taste." - For eleven years, the well-known Korean brand Fritz Coffee brand has worked to communicate that message through their coffee.

The roastery's history started in 2014. Six friends, including a baker, a roaster, a green buyer, and award-winning baristas, came together at that time with the goal of creating "the best coffee experience in Seoul." As a result of their shared objective, they established Fritz Coffee Company and set up shop in a refurbished Korean Hanok home in Seoul. The roastery itself was shortly created in Pchadžu, close to Seoul, as a result of this project's rapid popularity, which combined innovation and tradition.

In addition to sustainability, Fritz believes that "great coffee starts with great green beans." At its own roastery in Paju, the roastery buys more than 90% of its green beans straight from growers. The business establishes direct ties with growers and guarantees their just compensation through direct purchasing. The roastery also aims to use similar strategy with its own Korean staff. Every one of Fritz Coffee Company's 90 workers works there full-time. According to Fritz, sustainability entails taking care of people and the system as a whole in addition to the environment. They think that the secret to sustaining excellent service, roasting, and customer experience is having a motivated staff over the long term.

Fritz Coffee Company is well-known in the coffee industry and beyond, despite the fact that it has not specifically won any international trophies or competition honors. The company has swiftly established a cult following in the South Korean coffee scene, and its creators have been referred to as the "Avengers of Coffee" since the outset. Fritz is frequently commended for its excellence, beauty, and genuine "Korean vintage" appearance.

As part of a partnership between Audi Korea and B magazine, it was recognized as the most "Korean" brand in Seoul in 2018. Even though it doesn't concentrate on winning prizes, its impact is clear because it has worked with well-known companies like Samsung, Hera, and Audi, and its name is well-known throughout the world. Thus, reputation, effect, and trust are the main factors considered for the Fritz Award.