Our core purpose
THE STANDARD FOR COFFE IS TOO LOW—WE'RE HERE TO RAISE THE BAR
The specialty coffee industry is still young and developing. Based in Calgary, Canada, we’re positioning ourselves to be at the forefront of the whole industry. Not just raising the bar relative to large coffee chains, but raising the bar as compared to the best artisan, specialty coffee roasters in the world, including continuously raising our own bar.
Our Values
All for one
We want our coffee producing partners to thrive. This is why we pay well above the industry average for our green coffee, share knowledge from our partners, and invest in projects on the ground at coffee origin.
We don’t settle
Let’s be honest, a high quality standard is difficult to maintain. It naturally erodes in time, and takes direct, continuous effort to maintain, and even more effort to increase and evolve. But this effort is worth it. It’s in our DNA, and the aspiration to pursue quality is what gets us up each morning.
Awesome culture
We fundamentally believe in a culture of respect, compassion and accountability. Respect means that if a team member makes a mistake then we don’t “call them out” or shame them, but rather, we work together to prevent the mistake in the future.
Gratitude
We are grateful to our customers for making the daily choice to spend their money with us. It is difficult each day to consistently feel and show this gratitude, but it’s so important.