"SON LA BLEND" POUR OVER

The journey of exploration, partnership, and development of SHIN Coffee would be incomplete without this majestic and unique land. With its distinctive altitude, Son La has become the place where we aspire to create Arabica coffee beans with the aroma of the mountains and the rich flavor of the forest, true to its name – a regional specialty coffee.

In such remote and rugged areas, coffee beans become more valuable than ever, not only as a regional beauty but also as a way of life, a source of livelihood for the ethnic minorities living there.

SHIN Coffee chose Son La as a stop on its exploration journey not only to experience and bring the unique flavors of this specialty coffee to the lowlands, but also to improve the lives of coffee farmers and enhance the value of Son La coffee beans in the future.

Son La's strength lies in coffee; however, the process of growing and producing coffee locally remains fragmented and faces many difficulties and challenges, such as: cultivation being dependent on natural conditions, limited connection between farmers and businesses, inadequate quality control, and a lack of linkages in developing raw material areas.

To overcome the difficulties faced by coffee farmers, we build trust, establish a foundation, and work alongside them from seed selection, cultivation, and planting to harvesting, processing, and product distribution, committing to purchasing their products at high prices. From this, the finest, ripest coffee beans are produced voluntarily, contributing to the creation of coffee with the most consistent quality. This is a collaborative process between growers and coffee processing companies, and these values ​​are creating a sustainable ecosystem on this magnificent, verdant land.

Today, SHIN has explored and developed Son La coffee into a regional specialty coffee, bringing it to customers. It's been a journey of hard work with the desire to elevate the status of coffee as an agricultural product on the world stage.